Our Story

Born in Mumbai. Built for skin that lives in heat, sweat and monsoon.

Aurrelis began with a simple frustration: the world's most beautiful perfumes were made for Paris weather and shipped to Mumbai. By noon they were gone. Our founder, Mushahid, a Mumbai entrepreneur obsessed with fragrance since childhood, refused to accept that Indians should settle for scents that surrender to our climate. So he set out to build a luxury fragrance house that answers to Indian skin first — and to no one else.

Every Aurrelis Extrait de Parfum is distilled at 25%+ perfume oil concentration — far above the industry standard — so one spray at dawn is still yours at midnight. We marry Indian botanical heritage — saffron, oud, vetiver, golden honey resin — with the discipline of French perfumery. The result: fragrances that last 12 to 24 hours through heat, humidity and monsoon, housed in crystal-glass bottles worthy of the royal courts that inspired them.

Our Vision

To make India the home of world-class perfumery — a luxury fragrance house born in Mumbai and worn with pride across the world.

Our Mission

To craft extrait-grade, long-lasting fragrances engineered for the Indian climate — dermatologically tested, IFRA-compliant, cruelty-free and paraben-free — and to make true luxury accessible to every Indian who believes scent is not an accessory, but an inheritance.

From our Royal Collection extraits to Taahara's alcohol-free attars, every bottle carries the same promise: walk in ordinary, walk out remembered.

Aurrelis · Mumbai · Est. by Mushahid
Not adapted for India. Born in it.